YOUTUBE | AD BLITZ

The one-stop destination your favorite Super Bowl ads.

FILM | WEB | ONLINE ADS

Talking polar bears, pseudo-celebrities, dancing babies and supermodels! The Super Bowl is the biggest game with the best ads. The goal for AdBlitz 2013 was to create a one-stop destination during-and-after-the-game for users alike to watch, vote and share their favorite ads.

YouTube created a completely new brand identity for its biggest sponsorship program. Filled with social commentary, fun facts, interactive widgets and of course, the Super Bowl ads themselves! The team also produced a second-screen experience specifically for mobile users during the game, an online promotional video about the campaign to signal when voting started.

Ad Blitz 2013 was promoted during 24 hours on the most precious real estate of the Internet: Google.com and YouTube home pages. It was heavily featured in the pages of AdWeek, the program’s key partner.

Matthieu Lorrain was one of the key creative and design leads and producer for the project working closely with Nathan Reuss, Kevin Siwoff, Sue McCauley, Karyushi Casper (Google) and the production company B-Reel LA.

Brand: YouTube

Partner: AdWeek

Platform: YouTube

Production Company: B-Reel

Role: Creative & Production Lead