Taito | Space Invaders

The World is your Playground

GAME | SOCIAL MEDIA

The video game “Space Invaders” is turning 45, and to celebrate, Taito and Google teamed up to create a new immersive game, where you can defend the Earth from your neighborhood.

“SPACE INVADERS: World Defense,” a mobile game on Android and iOS, invites players from around the world to get outside and defend the Earth. Space Invaders spawn from buildings and rooftops, hide behind structures and hover in the sky. Through global immersive gameplay, players from all over the world have to work together to save the planet.

Players explore their neighborhoods to discover new Space Invaders and score points by taking them down. They can unlock special power-ups, compete with friends for the top score near their location and share their achievements on social media with an AR selfie.

The game is powered by our ARCore and Geospatial API, using the player’s immediate surroundings as well as nearby buildings, landscapes and other architectural elements to design engaging levels in the real world with AR and on the screen only with 3D. The immersive gameplay adapts to the player's real world, including location, time and local weather.

Matthieu Lorrain was the show runner for the end to end project. He pitched his initial vision to Taito, set up the game production and operations and led the overall creative and technology development of the experience. Matthieu also directed the creation of all the promotional assets for the game launch, including 2 films and a global OOH campaign. He managed a 60-people team responsible for defining the creative strategy, R&D and execution leading to the launch of the game v1 in July 2023.

Brands: Google, Taito

Partners: Outfront Media, Ocean UK Media

Platform: iOS and Android

Production Company: Unit9

Role: Show runner, Executive Creative Director, Executive Producer