GOOGLE pixel x annie liebovitz | face forward

Giving a voice to trailblazers

PRINT | FILM | IMMERSIVE

In Fall 2019, the legendary photographer Annie Leibovitz has embarked on a series of portraits, shot exclusively on Google Pixel of individuals whose passion and commitment are changing the landscape of their time. The pictures portray extraordinary people who are defined by their fierce desire to make the world a better place, no matter how daunting the obstacles.

Google partnered with Conde Nast to publish these pictures in Vanity Fair, Wired, Variety and GQ. The teams leverage the Google Lens Platform to bring these beautiful images to life with Augmented Reality and connect them to digital content telling the story of the models.

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Matthieu Lorrain was the creative director leading the Lens component of the project. He worked closely with Media Ridha, Elaine Chu (Google) and the production company Resn to bring these images to life with a unique interactive print integration.

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Brand: Google Pixel

Partners: Annie Liebovitz & Conde Nast

Platform: Google Lens

Production Company: Resn

Role: Creative Director for the interactive part of the project.