NETFLIX | Stranger Things x Lens

Unlock something strange

PRINT | FILM | IMMERSIVE

For the promotion of season 3 of the award-winning show Stranger Things, Google & Netflix partnered to tease the new episode with interactive ads hidden in the print edition of the New York Times. Fans were able to unlock exclusive content by interacting in augmented reality with three vintage 80’s ads for the show’s iconic stores. Powered by Google Lens, the experience brought the visuals to life with beautiful motion design and led NYT readers toward an interactive scavenger hunts to reveal the secret of season 3.

Matthieu Lorrain was the creative director and executive producer for this project, working closely with Netflix partnership team. He led concept ideation, creative execution, art direction and overall production of the project. The experience was developed in partnership with the production company Mediamonks.

Brand: Stranger Things

Partners: Netflix x New York Times

Platform: Print + Google Lens

Production Company: Mediamonks

Role: Creative Director & Executive Producer