NBA | PIXEL ARENA

The most iconic dunks in 3D!

METAVERSE | SOCIAL MEDIA

99% of NBA fans never get a chance to experience a game live in a stadium. In February 2022, Google Pixel and the NBA launched, within the NBA app, an exciting virtual world allowing fans to dive into the heart of basketball culture. Remix the most iconic dunks in 3D, customize your avatar with digital street wear and flex your skills to unlock virtual drops....check it out

Matthieu Lorrain oversaw the program from end to end as Executive Creative Director. He managed the team responsible for defining the creative strategy, R&D and execution leading to the launch of a first MVP experience in 2022 and the final version in 2023. His role was to drive the vision definition, concept ideation, pitch to leadership, creative execution, while overseeing a cross-functional team of 100+ creative directors, designers, creative coders, 3D artists and producers. JP Guiseppi was the group creative director who led the day to day creative development of the whole experience.\

Brands: Google Pixel, NBA

Platform: iOS and Android

Production Company: Jam3/Mediamonks

Role: Executive Creative Director