Louis Vuitton | Travel book x lens

Google Lens Edition

PRINT | IMMERSIVE

Every year, Louis Vuitton published a few beautiful travel books created by up and coming visual artists. For the launch of the Seoul edition, created by the artistic duo Inori, Louis Vuitton partnered with Google to add a bit of magic to the volume. Using Google Lens, readers could bring the artwork to life with beautiful AR animations before being able to learn more about the Korean culture.

Matthieu Lorrain led the initial creative development including pitch and concept definition. The experience was developed in partnership with the Google Zoo team and beautifully crafted by the studio Au Plaisir.

Brand: Louis Vuitton Travel

Partner: Louis Vuitton

Platform: Print + Google Lens

Production Company: Au Plaisir

Role: Creative Director for the concept development