GOOGLE | ZOO HOLOGRAM

The first live action AR experience

IMMERSIVE | PRODUCT DEVELOPMENT

ZOO Hologram is a R&D project allowing fans to experience hyper realistic immersive live action within your own environment. Practice your movement with a virtual yoga teacher, get a sense of the latest trends with a top model, enjoy the best tricks from a BMX champions, the possibilities are endless....

This research project was an exploration of the future of Augmented Reality and one of the very first applications of volumetric video ever created for AR (2014-15). It featured 10 different sequences including a yoga teacher, a rock star, a fashion model, martial artist and many more.

ZOO Hologram was ideated and produced by Matthieu Lorrain in collaboration with Tina Wang, Peter Karacas (Google), 4Dviews and the production company Rehab Studio.

Platform: Android

Production Company: Rehab Studio & 4Dview

Role: Creative Technology Director