Google PIXEL | AR TAROTs

Pixel Prophecy

 IMMERSIVE | PRINT

For the launch of the Google Pixel 6, we explored the fusion of mystical tradition and futuristic technology by transforming a set of 78 Tarot cards into an interactive augmented reality experience. Each card, when viewed through the Pixel 6's AR camera, unlocked unique digital dimensions, offering users an immersive way to engage with Tarot symbolism.

The project was brought to life by the brilliant artist Katja Perez, who illustrated the captivating deck, and Isabelle Udo, who handled the intricate 3D design and AR development. Their creativity and technical expertise elevated this project into a truly groundbreaking experience.

As creative director on the Google side, my role was to oversee the creative for the project and develop the vision of the campaign. I worked closely with Katja and Isabelle, offering insights and creative guidance while respecting their contributions and expertise. This collaboration resulted in a project that seamlessly blended artistry and innovation, showcasing the Pixel 6's advanced capabilities in a fresh and imaginative way.