GOOGLE | 3D DISPLAY ADS

Who said banners had to be boring?

PRODUCT DEVELOPMENT | 3D | ONLINE ADS

From 2018 to 2020, Matthieu Lorrain led the creative development of Google’s latest ad format: 3D Display Ads. Working alongside product managers, engineers and UX designers, he defined a new design framework focused on user engagement and supported the end-to-end productization from early incubation to public launch at scale.

Throughout the whole product development process, Matthieu led the creative execution of 30+ campaigns partnering with brands from all industries such as Nike, Adidas, Yves Saint Laurent, Dior, Dyson and Guerlain.

Matthieu’s work on 3D Display was showcased at the Cannes Lions Festival of Creativity for the media launch and featured in several dozens publications such as Tech Crunch, Ad Week and Mashable.

Brands: 20+ brands including Nike, New Balance, Guerlain, Dior, Dyson, Lego, etc…

Platform: 3D Display Swirl

Production Company: misc

Role: Creative Director & UX Design Lead