DEEPMIND | Donald Glover x Veo

Pioneering the future of filmmaking with generative AI

 ARTIFICAL INTELLIGENCE | FILM

We are privileged to live at an incredible time. The dawn of a new creative era made possible by the rapid progress of genAI media.

In a groundbreaking collaboration between acclaimed artist Donald Glover and AI powerhouse DeepMind, we embarked on a visionary journey to create a short film leveraging Google's cutting-edge generative AI video model, VEO. This pioneering project aims to explore the future of AI-driven filmmaking, pushing the boundaries of creativity and technology. More coming soon…

As the project’s creative director, I was responsible for guiding the creative direction on the Google side and integrating AI capabilities into the filmmaking process. The collaboration showcased how AI can transform text prompts into dynamic video content, capturing intricate camera techniques and visual effects to deliver a cinematic experience that rivals traditional film production.

This project not only demonstrated the potential of AI in the creative industry but also set a new benchmark for how technology can augment human creativity. The film, still under wraps, promises to offer audiences a glimpse into the future of storytelling, where AI and human ingenuity converge to create something truly extraordinary.

The project introduced by Demis Hassabi, CEO of DeepMind, during the consumer keynote at Google I/O 2024.