AMEX | UNSTAGED: Kings of Leon

The first ever 360° live stream on YouTube

LIVE EVENT | FILM

In 2013, AMEX sponsored a never been done before performance of Kings of Leon as part of its UnStaged series. Recorded live in London the show was directed by Fred Armisen (SNL, Portlandia) and featured the very first 360° video experience ever launched on YouTube.

Matthieu Lorrain was the co-producer of the program and the creative lead for the 360° integration and online interface of the show. The project was developed in collaboration with Brendan McGovern (Google), Radical Media and the production company Psycle.

Brand: Amex

Partners: Kings of Leon, Vevo

Platform: YouTube

Production Company: Radical Media, Psycle

Role: Creative & Production Lead